Sachin P Mampatta And Viveat Susan Pinto

Stories by Sachin P Mampatta And Viveat Susan Pinto

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com   25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

French firm's Indian arm buys Prabhat's dairy business

French firm's Indian arm buys Prabhat's dairy business

Rediff.com   23 Jan 2019

Besides the dairy business, the transaction also involves sale of 100 per cent shareholding in Sunfresh Agro Industries, a step-downsubsidiary of Prabhat, via a share purchase agreement, the company said.

How the 2019 poll ad campaigns will be different

How the 2019 poll ad campaigns will be different

Rediff.com   23 Jan 2019

'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'

India will grow no matter who comes to power

India will grow no matter who comes to power

Rediff.com   22 Jan 2019

'People always short-change the resilience of the economy.'

Why companies are chary of independent directors

Why companies are chary of independent directors

Rediff.com   18 Jan 2019

As many as 104 listed companies have fewer independent directors than mandated by the regulations, according to the figures from Prime Database, reports Sachin P Mampatta.

'Don't think you can predict the markets'

'Don't think you can predict the markets'

Rediff.com   16 Jan 2019

Financial planners advise against putting capital to work by anticipating what might go up or down.

Ranbir Kapoor to ditch Pepsi for Coke

Ranbir Kapoor to ditch Pepsi for Coke

Rediff.com   15 Jan 2019

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.

Martin Sorrell: 'Massive changes sweeping advertising'

Martin Sorrell: 'Massive changes sweeping advertising'

Rediff.com   7 Jan 2019

'You have to tear it all down if you want to build something new tomorrow.'

Election 2019 set to loosen advertising purse strings

Election 2019 set to loosen advertising purse strings

Rediff.com   28 Dec 2018

GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

Average Indian's income sees slower growth

Average Indian's income sees slower growth

Rediff.com   6 Dec 2018

Average salary has grown faster than average business income for three of the last five years. This has implications in a country like India. Most people in India are self-employed, with 51.4% of the population falling in that bracket.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

Enemy shares may become govt's friend in need

Enemy shares may become govt's friend in need

Rediff.com   22 Nov 2018

The government's move to sell enemy shares comes when it is struggling to meet its target of raising Rs 800 billion from the sale of State assets in the fiscal year ending in March 2019. The Custodian of Enemy Property of India holds around Rs 3,000 crore worth of equity shares besides land and property across India.

Holy cow! Now even India Inc spends money on them

Holy cow! Now even India Inc spends money on them

Rediff.com   22 Nov 2018

41 listed firms made 73 donations to gaushalas (cow shelters) and other cow-related charities over the last four years. The donations range from a few thousand rupees to a million.

At Rs 1700 crore, Jhunjunwala takes his biggest hit in 10 quarters

At Rs 1700 crore, Jhunjunwala takes his biggest hit in 10 quarters

Rediff.com   20 Nov 2018

His portfolio was worth Rs 12,333 crore at the end of June 2018. It was worth Rs 10,633 crore at the end of the September quarter. Smallcaps account for the largest number of his stock-picks. Such a fall has now happened for the third quarter in a row.